Food Matters Malaysia

All Food Matters

Alternative Proteins International

Beyond Meat Takes Plant-Based Meat Outdoor at the Adidas Terrex Off-Mountain Gathering

Beyond Meat, Inc., a leader in plant- based meat, linked up with adidas TERREX, adidas’ high performance outdoor sports brand, to bring its plant-based meat to the outdoors community. Building on their shared values of sustainability and health, the two brands collaborated on a high-spirited consumer activation on August 5 – adidas TERREX Off-Mountain Gathering – in the middle of Shanghai’s bustling city center. Outdoor lifestyle fans gathered at the exclusive event located at niko and…, the popular lifestyle and retail destination, to celebrate their love of the great outdoors and build community around a sustainable and healthy lifestyle

As part of its mission to inspire consumers through satiating plant-based meat products, Beyond Meat offered attendees three premium variations of the iconic Beyond Burger® via a custom branded food station. In the lively communal space inspired by outdoors topography, attendees enjoyed their choice of a delicious Grilled BBQ Pineapple Beyond Burger, Grilled Everything Beyond Burger or Spicy Salsa Beyond Burger. Guests also took part in a series of workshops, including printmaking, upcycled bag customization and night cycling, to explore how to bring more creativity, sustainability and physical activity into everyday life.

Like all Beyond Meat products, the Beyond Burger is made with plant-based ingredients. Mouthwateringly juicy while also being better for people and for the planet, the Beyond Burger is becoming a globally-recognized brand of the growing cultural shift towards plant-based meat. As more consumers are becoming aware of the health and environmental implications of their everyday choices, Beyond Meat products offer a small but significant way of making an impact on healthy living, the planet and animal welfare — all at the same time. The Beyond Burger is a rich source of protein with 20g per 113g serving, and 35% less saturated fat compared to standard 80/20 minced beef. The plant-based patty is also far more efficient and sustainable to produce than traditional minced beef. A 2018 Life Cycle Analysis conducted by the University of Michigan1 found that producing the US Beyond Burger patty uses 99% less water, 93% less land, 46% less energy and emits 90% fewer greenhouse gas emissions than producing a ¼ lb. US beef burger patty.

Ivy Xu, Brand & PR Director, Beyond Meat China, said of the event, “Beyond Meat is thrilled to join up with adidas TERREX to support people in living an active and sustainable lifestyle. At Beyond Meat, we believe that the positive choices we all make, from what we eat to what we wear, can have a great impact on healthy living and the health of our planet.”


Your email address will not be published. Required fields are marked *