Food Matters Malaysia

All Food Matters


Yunji Expands and Further Develops High-end Private Label Health Food Brand Baiyueshan

Yunji Inc., a leading membership-based social e-commerce platform, announced that its private label Baiyueshan brand continues to be a megahit among customers. The wolfberry puree that was recently launched under the Brand has generated tens of millions of Renminbi in sales since September 2021. The Product was jointly developed by Yunji and Zaokang Wolfberry Inc., a company located in the most well-known wolfberry growing region in China and with a long history of planting, processing, and marketing wolfberry products.

Baiyueshan sources its organic ingredients from areas with a long history of cultivation that use mature growing techniques. Combining processing technology that retains most of the nutrition contents of the raw ingredients with cutting-edge manufacturing capabilities, Yunji leverages its differentiated supply chain to provide high-end health supplements to its members. One of the Brand’s flagship products, Baiyueshan wolfberry puree was an immediate success with Yunji’s members, selling over 1 million packets within 1 minute of its launch. Demand for Baiyueshan’s wolfberry puree has remained strong, with the Product selling out during Yunji’s sales promotion days in October and December 2021.Yunji will continue to develop the Baiyueshan brand during 2022 by promoting the Brand on third-party live-streaming platforms and expanding its sales channels to include other e-commerce platforms and offline retail outlets.

Shanglue Xiao, Founder and CEO of Yunji, commented, “Food is one of Yunji’s most important strategic categories. With an emphasis on the provenance of our ingredients, we utilize our advanced preservation techniques to deliver premium health products to our members. We are striving to become the gourmet food platform of choice for our customers, and the launch of Baiyueshan is an important step to differentiate ourselves within the health food industry. Through our continuing efforts to improve the food supply chain, we also contribute to the development of the agricultural industry and rural areas.”


Your email address will not be published. Required fields are marked *