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Jacob’s Encourages Malaysians to Make ‘The Good Move’ This Merdeka

With the ongoing lockdowns and movement restrictions that are being enforced, many Malaysians may be living sedentary lives at home without realising the toll it can have on their health. To help Malaysians break free from this lifestyle, this Merdeka, Jacob’s is encouraging Malaysians to make ‘The Good Move’ towards healthier lifestyle choices.

“Jacob’s has been in Malaysia for the past 68 years and through the years, we have been inspired to help Malaysians eat good and feel good. With ‘The Good Move’, we want to highlight that small movement in our daily lives can go a long way to helping us stay healthy. We are encouraging Malaysians to make the right choices – be it a move to a better snack, a move to healthier options or a move to be more active. We truly believe that when everyone comes together to make ‘The Good Move’, we can improve our overall wellbeing and track towards a healthier Malaysia,” said Arpan Sur, Head of Marketing for Mondelez International, Malaysia and Singapore.

According to the National Health and Morbidity Survey 2019, 1 in 2 adults in Malaysia was recorded to be overweight or obese. Additionally, 1 in 4 adults was found to be physically inactive.

To get Malaysians moving, Jacob’s is inviting everyone to record themselves performing simple movements using its new Instagram filter. Malaysians are encouraged to share their ‘movement’ videos using the hashtag #GerakanKebaikan64, tag @jacobs_malaysia in their post and challenge their family or friends to get moving. To access the Instagram filter, scan the QR code or, visit Jacob’s Malaysia’s Instagram profile (@jacobs_malaysia) for more details.

In inspiring Malaysians to make ‘The Good Move’ towards healthier choices of snacks, Jacob’s has launched the all-new Jacob’s Baked Crisps. Marking the brand’s first venture into the baked crisps category, Jacob’s Baked Crisps is tasty and healthy snack option that is baked, not fried. Jacob’s Baked Crisps is available in three delicious flavours – Sour Cream and Onion, Cheddar and Original.

“As we uncovered in a recent survey, many Malaysians were turning to snacks as a source of comfort, especially during this pandemic. The launch of our Jacob’s Baked Crisps could not have come at a better time. By empowering consumers with the right snack, for the right moment, made the right way, we hope to encourage Malaysians not only to make the switch to a healthy and tastier snack but also, to be mindful about the type of snacks they consume,” concluded Arpan.

The Jacob’s Baked Crisps is available at all major Hypermarkets and Supermarkets nationwide, as well as e-commerce platforms like Shopee and Lazada, with a recommended retail price of RM9.70 for the 229g pack and RM2.50 for the 45g pack.

As an added initiative to the make ‘The Good Move’ campaign, Jacob’s will be channelling funds to a local non-profit body to fund programmes, initiatives and other studies that will aid the country in its pursuit of being a healthier nation.



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