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Etika Appoints Amy Gan as Vice President of Marketing to Strengthen Digitisation of Brands

Etika Group of Companies (“Etika”), one of the region’s most prominent Halal beverage companies, has announced the appointment of Amy Gan as Vice President of Marketing starting 1 June 2022, as the organisation seeks to boost its effort to further explore and strengthen their digitalisation strategy for the fast-moving consumer goods (FMCG) industry. She will be responsible for Etika’s and ATLAS Vending’s (a wholly-owned subsidiary of Etika) overall branding and marketing strategy including creative brand-building campaigns, trade marketing, events, sponsorships and public relations for Malaysia and Singapore.

With more than 13 years under her belt, Amy first started her career as Brand Executive for Revive Isotonic under Etika in 2009. By dedicating her work to growing Etika’s brand of products, she has proven time and time again that she has the knowledge and experience to command a critical role in Etika. Apart from that, Amy will also be bringing a new game plan for Etika to jump-start their effort in digitalising the organisation’s marketing and communication effort. In her new role, Amy will report to Santharuban Thurai Sundaram, Chief Executive Officer of Etika Group of Companies (Malaysia, Singapore and Brunei).

In her new capacity as Vice President of Marketing, Amy will be continuing the efforts of Etika to work on the digitisation of the business and increase Etika’s market penetration via creative campaigns that appeal to Etika’s stakeholders including partners and consumers.

“We would like to embrace the emerging opportunities from every new technology, data or platform, and bridge what’s possible and practical to the new age of consumers while creating compelling brand experiences. I look forward to work together with the team to implement out-of-the-box ideas to capture the attention of our consumers, at the same time fulfilling the expectations of our stakeholders,” said Amy.

Having held her previous role as the Head of Marketing and Ancillary Business for ATLAS Vending, Amy has created countless interactive and creative work for their marketing initiatives such as the Minit Mart, a fully-automated self-service retail store inspired by the vending trend in Japan, and automated sampling machine – a contactless vending operating machine which is appropriate not only for the pandemic, but also advantageous to brands and consumers now as society is moving forward into the new normal.


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