Comexposium is pleased to announce that it will be establishing its presence in Malaysia by presenting the first trade expo – Food & Drinks Malaysia (FDM) 2023, following the success of the global SIAL network series of exhibitions, namely Paris, Shanghai, Jakarta, Montreal and most recently in Las Vegas & Delhi.
FDM 2023 by SIAL is an annual flagship B2B trade exposition for the food and beverage industry that aims to promote entry into Asia’s food capital, position Malaysia as a key market within Southeast Asia, and fully capitalise on this crucial opportunity due to a thriving Halal environment.
“Malaysia is renowned for being one of Southeast Asia’s foremost gastronomic countries. Given the exquisite way that many cultures and traditions have been merged, Malaysia’s food and beverage business has developed a unique market positioning that is among the best in the world, giving it a competitive advantage,” said Elaine Chia, Asia Pacific CEO of Comexposium.
“We are confident that FDM 2023 by SIAL will be the leading food and beverage trade exhibition in Malaysia and throughout the region, providing an effective platform for the F&B industry to enter the Malaysia gateway of growing F&B market, as well as the larger market within Southeast Asia,” said Nicolas Trentesaux, CEO of SIAL Global Network.
FDM 2023 by SIAL is projected featuring some 450 exhibitors and prominent brands from 22 countries with a wide spectrum of food and beverage sector portfolios, including food and beverage technology, seafood and fisheries, and the halal segment, with a growing emphasis on ‘alternative proteins’ and ‘spice and condiments’, which buyers can benefit from the showcase.
“The Southeast Asian nutrition industry is expected to grow, primarily due to increased consumer demand for plant-based and healthier foods with fewer calories,” Elaine added. Given Malaysia’s rising obesity rate, 61% of Malaysians reported consuming more plant-based foods in 2021, according to a recent report from Southeast Asia F&B Industry 2022. The rise in the nutrition market is being driven by people’s increased attention to healthy and nutritious foods as a result of the epidemic. In countries like Thailand and Indonesia, alternatives based on plants are being advocated. In an effort to promote alternative protein and plant-based sources, FDM 2023 by SIAL and Impact Circles, to present Alternate Protein / Plant-Based Innovation.
FDM 2023 by SIAL offers a unique experience to connect, create new business networks with associated organisations and services, and learn through personalised knowledge-based seminars on food and beverage industry. As part of the exhibition’s goal of bridging businesses through partnerships, there will be an Industry Round Table, Halal Forum, Exclusive Trade Delegation Visits, and a Hosted Buyer Programme – an business matching initiatives, where buyers can pre-arrange meetings with exhibitors through a digital business engagement hub to explore potential opportunities over the three days.
“So far, we’ve gained fantastic support from SIAL Global Business Network, and we are looking forward to introducing SIAL Innovation – a recognised award, which is expected to stimulate significant participation by exhibitors at the expo, with innovative qualities,” Elaine continued. The award-winning products will have the opportunity to tour and demonstrate throughout the SIAL network, including Indonesia, Canada, China, the United States, and India.
The three-day exhibition will be open to trade buyers from 10am to 6pm on July 4 and 6, 2023, at MITEC Kuala Lumpur. Trade visitors and buyers can pre-register online and pick up their admission badges at the venue. Admission is free. For more information, please visit www.fooddrinksmalaysia.com.
