THAIFEX – Anuga Asia 2022 to Address the Needs of Food Industry Operators as They Adapt to a Critically Changed F&B Market
THAIFEX – Anuga Asia 2022 preparation is in full swing as Asia’s leading food trade fair gears up to host local and international participants at IMPACT Muang Thong Thani, Bangkok, Thailand, from 24-28 May 2022. This is the most comprehensive event dedicated to the food and beverage industry in the region. The event will bring together key leaders, exhibitors and buyers from the F&B sector to discuss new products, market segments and opportunities, rising levels of product innovation, and emerging & growing trends in the post-pandemic era.
This year, THAIFEX – Anuga Asia is focused on catering to food exporters’ and importers’ needs, providing them with a standout networking and high-quality business exchange platform. The event will feature 11 food segments, approximately 1200 exhibitors, c.2,500 high-profile buyers, some 40,000 expected visitors, as well as sessions dedicated to entrepreneurs, product innovation and responding directly to buyer needs.
Besides the wide range of F&B products and solutions across 9 halls at THAIFEX – Anuga Asia, the organisers have also launched a newly created segment, THAIFEX – Anuga Future Food Market. This segment is made up of exhibits that feature potentially revolutionary products and services that address buyers’ needs for ground-breaking innovations that will influence and positively impact this fast-paced industry.
The Hosted Buyer Programme and the Priority Buyer Club are back by popular demand. “In the last Hosted Buyer Programme, our buyers seized up 1.7 million ÚSD worth of purchases from new suppliers alone. And they have also forecasted 27 million USD in sales revenue for the next financial year. We are expecting no less this year! With 2,500 top buyers from companies like BGF Retail and Circle K who have already registered, we anticipate some exciting news to unfold at this year’s event!” said General Manager of Food Tradeshow, Koelnmesse Singapore, Wendy Lim.
Riding on the theme of ‘Hybrid Edition’, the physical trade fair will be enhanced by digital elements. This includes an online networking platform for attendees to network even before the show begins, and remote booths and hosted buyer meetings for exhibitors and buyers who are not able to join in person. There will also be live streaming sessions from our Future Food Experience stage, where key industry experts, regional and global thought leaders and trade professionals will gather to exchange ideas and provide actionable insights. This year’s topics include the top 10 F&B trends, digital transformation, sustainability, and so on. The stage will also be supplemented with THAIFEX – Anuga Start-Up pitches, where entrepreneurs pitch their innovations to a captive audience such as venture capitalists, investors, and future business partners. Several of these sessions will be live-streamed on social media channels (details below).
To make the show a safe and successful business platform for all physical participants, the organisers have also introduced new measures in accordance with rules and regulations issued by the Centre for COVID-19 Situation Administration (CCSA).