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NTUC FairPrice Foundation Funds S$1 Million to Launch Kopitiam HawkerBoss Programme to Nurture A New Generation of Hawkers and Hawker Culture

Kopitiam officially announced a S$1 million Kopitiam HawkerBoss Programme supported by FairPrice Foundation, to help nurture a new generation of Hawker bosses to help them kick start or scale their F&B business. Since recruitment for the Kopitiam HawkerBoss program commenced through word of mouth late December 2021, initial response has been enthusiastic and 11 hawkerpreneurs have been selected so far. Of the 11 Kopitiam HawkerBosses, six are first-time hawkers, four are existing hawkers looking to expand their business and one being a planted based food concept that hires the disadvantaged community for its operations. A public open-call is now open for potential hawkerbosses to sign up for the remaining vacancies.

“As an integral part of the way of life for Singaporeans, hawker culture is an endearing familiar concept to most. People from all walks of life gather at our hawker centres to dine and bond. This unique bond of food, space, and community has evolved over the years into Singapore’s multicultural society, forming a crucial aspect of Singapore’s identity. We hope that this programme will play a part to help preserve this heritage as well as enhance the hawker culture through the creation of new jobs.”

Mr Chan Tee Seng, Chief Executive Officer, Food Services Business at FairPrice Group

This programme is also the only hawker entrepreneur programme that is flexible and can be customised to the needs of the hawkerpreneurs throughout the 12 months hawkerpreneurship journey. The team will work closely with each hawkerboss to work through business models, menus, pricing, branding and marketing. The programme aims to create new hawker assistant jobs by supporting promising F&B hawker entrepreneurs not just on stall location selection, rentals but also manpower subsidies. The hawkers will benefit from NTUC FairPrice Foundation’s Funding and from FairPrice Group’s full range of food-related services and expertise such as sourcing, marketing and branding.

“Kopitiam’s mission is to Do Well and also to Do Good and part of our social mission is to nurture our beloved hawker culture and to help deserving hawkers thrive. Being in the F&B industry ourselves, we understand that starting their own F&B business is not easy and requires grit, perseverance and passion to succeed. Similar to any startup journey, it can be fulfilling but also overwhelming at times. We want to be there to provide them with a helping hand in terms of concrete funding and expertise as well as an occasional pat on the back or an encouraging word. We hope this will go a long way to help realise their dream of becoming their own bosses in this competitive space. We work with partners such as The Social Kitchen who hire those with special needs and Hawkers Collective in sourcing for the right candidates and continue to seek out partners willing to join us in this effort.”

Ms Pauline Png, Senior Vice President, Customer and O2O transformation, Food Services.

The programme will access each hawkerpreneurs’ needs to see where to best help them:

  • Access to stalls within the Kopitiam outlets.
  • Across 80 of Kopitiam’s hawker centres, coffee shops, food courts in malls or hospitals.
  • Rental and/or stall fee subsidies
  • Salary subsidies for created F&B jobs
  • Access to marketing and branding expertise
  • Access to raw material resourcing and supplies to improve hawkers’ Cost of Goods Sold (COGS)


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