Impossible Foods today announced that Impossible Sausage Made From Plants is launching in retail stores for the first time in a ground sausage form. Available in two flavors – Savory and Spicy – Impossible Sausage will be rolling out in Kroger, Ralphs, King Soopers, Fred Meyer, Safeway, Albertsons, Wegmans, Stop & Shop, Hannaford, Giant Martin’s, Giant Food, Sprouts Farmers Market, and Heinen’s and many more retailers across the country.
Impossible Sausage was introduced as the company’s first all-new product since the blockbuster Impossible Burger debuted in 2016. Sausage went on the menu at the 30 Top American Diners as chosen by Yelp(opens in a new tab), and Jamba® most recently followed with the rollout of the Impossible Handwich in April 2021. Impossible Sausage made its international debut(opens in a new tab) in Asia when it rolled out at nearly 200 coffee shop locations in Hong Kong in September 2020.
With 30% fewer calories, 47% less total fat, and 43% less saturated fat when cooked, compared to the leading pork ground sausage,* Impossible Foods is aiming to introduce a nutritious and more sustainable sausage product as compared to the leading pork ground sausage. In a home usage test of 136 consumers, 66% said Impossible Sausage tasted as good as or better than pork ground sausage.
“At Impossible Foods, we’re intent upon delivering on what consumers demand from meat, but without the compromise inherent in the use of animals for food production,” said Impossible Foods’ President, Dennis Woodside. “With our latest Impossible Sausage product for retail, we’re doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We are excited to see what consumers cook up.”
IMPOSSIBLE SAUSAGE: STILL THE BEST OF THE WURST
Impossible Sausage for retail was created to fit into any type of meal for any time of day. Impossible Sausage (Savory) is fully seasoned with an herbaceous and peppery bite, capturing all the best tastes associated with breakfast sausage and ready to pair with the classic morning omelette or breakfast scramble. Impossible Sausage (Spicy) has a bold kick, reflecting notes of chili and cayenne for those looking to incorporate a bit of heat into their recipes. Not only does Impossible Sausage taste like ground sausage from pigs, but it sizzles* and cooks like it, too, making it an easy ingredient to incorporate into any recipe or dish calling for animal-derived sausage.
Impossible Sausage contains no animal hormones or antibiotics and is a good source of protein, with 7g of protein per 56g serving. Additionally, Impossible Sausage contains 0g Trans Fat and 0 mg Cholesterol (9g Total Fat, 4g Saturated Fat) per 56g serving, and is an excellent source of Niacin, Vitamin B12 and Zinc.