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FDM2024 Roadshow Paved the Way Across Penang, Johor, Sabah, and Sarawak

The Food & Drinks Malaysia by SIAL 2024 (FDM2024) roadshows  were launched to bring together local F&B industry traders and provide insights into establishing  a significant presence in both local and international markets through this leading trade show  platform.  

The roadshows featured over 20 selected exhibitors from each state – Penang, Johor, Sabah, and  Sarawak – all set to participate in the exhibition in Kuala Lumpur. These roadshows provided  exhibitors with the opportunity to pre-meet and network with local F&B players, industry  representatives, decision-makers, and trade buyers from these states. 

The Penang roadshow, held on 27th February, was officiated by Mr. Gavin Way, the Special Officer  at Penang State Exco of Agrotechnology, Food Security, and Cooperative Development. His  impassioned plea for food security deeply resonated, encouraging collaboration between private  and government sectors to set and achieve standards for food security.  

Continuing southward, the roadshow was held on February 29th and officiated by En Hafiz Ramly,  Deputy Director of the Johor State Department of Agriculture, the event encouraged local F&B  entrepreneurs to seize opportunities provided by platforms like Food & Drinks Malaysia by SIAL  Network to access global markets and expand their businesses. 

“FDM2024 Roadshow is dedicated to bringing together local entrepreneurs and respected  government agencies such as the Federal Agricultural Marketing Authority of Johor (FAMA) and  the Johor State Department of Agriculture. This event aims to facilitate knowledge exchange and  networking opportunities. It’s encouraged for F&B industry proprietors to seize this chance to  establish connections with their peers and industry experts,” explained En Hafiz.  

Heading into Sabah on March 5th, the roadshow, led by YB Datuk Andi Suraidy, Assistant Minister  from the Ministry of Industrial Development and Entrepreneurship, brought together industry  professionals from notable organizations such as the Federation of Sabah Industries (FSI), SME  Association of Sabah, Sabah Women Entrepreneurs and Professionals Association (SWEPA), and  Sabah Tourism Board. Speaker Datuk Jade, Managing Director of Jetsin Sdn Bhd, shared valuable  insights about the burgeoning opportunities in the halal sector. 

Concluding its journey in Sarawak on March 7th, Ms. Amelia Roziman, CEO of BE Sarawak graced  the event and highlighted the importance of leveraging local F&B businesses, while speaker Mr.  Saiful emphasized the opportunities and challenges in the food sweetener industry. 

“It is a beneficial platform for food, beverage, and packaging companies as well as startups to  promote their businesses in the local market. This platform brings together distributors and  industry professionals to explore business opportunities,” shared Mrs. Maheran, one of the  visitors at the Penang roadshow. 

The FDM2024 Roadshow successfully concluded, leaving an impact across Penang, Johor,  Sabah, and Sarawak. Beyond informative sessions and engaging activities, it acted as a catalyst  for collective action and collaboration. By bringing together stakeholders from government, and  other industry professional, the roadshow paved the way for a more resourceful event. Looking  towards the future, let us continue to harness the opportunities in the F&B industry for local  businesses.

Visit Food & Drinks Malaysia by SIAL 2024 from 2nd to 4th of July at Malaysian International Trade  and Exhibition Centre, Kuala Lumpur. Registration link:



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