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Embracing Innovation in Baking & Ice Cream Making at THAIFEX – HOREC Asia 2024

Soon, in the bustling heart of Bangkok, THAIFEX – HOREC Asia 2024 will serve as a vibrant showcase of the latest innovations in baking and ice cream making. Key players like Carpigiani, Scotsman Ice Systems, Electrolux, Hobart, UNOX, and Welbit / Merry Chef will draw attention to their cutting-edge solutions, reflecting an exciting phase in an industry embracing invention amid a technological renaissance.


Revolutionising Baking with Advanced Equipment

The bakery section of THAIFEX – HOREC Asia is a testament to the industry’s rapid adaptation to technology. Hobart and UNOX will showcase their latest developments in automated kneading systems and smart ovens, which are revolutionising traditional baking methods. These machines ensure consistency in dough quality while enhancing productivity, a critical factor in today’s high-demand bakery environment.

Electrolux will present a range of eco-friendly kitchen appliances, which aligns with the global shift towards sustainability in industry. Their energy-efficient designs demonstrate how technological advancements can contribute to a more sustainable future in the food industry.

Welbit / Merry Chef’s advanced cooking technologies are receiving acclaim for their efficiency and versatility, essential for the successful operation of virtual bakeries and cloud kitchens. Their presence at THAIFEX – HOREC Asia highlights the growing importance of technology in expanding market reach and enhancing product quality.

The ice cream and gelato sector at the event is bustling with innovation. Carpigiani and Scotsman Ice Systems are exhibiting their latest machinery that enables the creation of artisanal and gourmet ice cream with unprecedented precision and creativity. These technologies are catering to the evolving consumer preferences for the infusion of unique local flavours and vibrant natural colourants to produce high-quality frozen desserts.

Chef Somak Rarongkum, President of the Thai Chefs Association, emphasises the event’s significance for culinary professionals. “THAIFEX – HOREC Asia is a unique platform that equips chefs with the knowledge of the latest equipment and trends, elevating the standards of restaurant operations and culinary presentations,” he notes.

Real-world examples from the bakery and ice cream sectors demonstrate the impact of these technological advancements. A bakery in Bangkok, equipped with Hobart’s Legacy+ mixers, reports a significant boost in productivity and efficiency. Similarly, an artisan gelato shop in Phuket, utilising Carpigiani’s machinery, has successfully introduced exotic flavours, resonating well with the trend towards gourmet desserts.


Enhancing Ice Cream Varieties and Health Benefits

The ice cream segment of THAIFEX – HOREC Asia will reflect the current diverse range of consumer preferences. Exhibitors showcase product trends such as sugar-free, low-fat, high-protein, and probiotic-infused ice creams, which cater to health-conscious consumers. Innovations in lactose-free alternatives and premium ingredients will also be evident, reflecting the industry’s commitment to catering to diverse dietary needs and preferences.


Explore Exotic Flavours 

Southeast Asian flavours and colours are taking the world by storm. At THAIFEX – HOREC Asia, discover sources for Ube and Matcha, which are gaining popularity for their unique flavours and health benefits. Ube, known for its vibrant purple color and nutritional value, is being used in pastries. Matcha, rich in antioxidants, is now a common ingredient in ice creams, cakes, and cookies. 

Additionally, natural colourants like Butterfly Pea and Pandan are being used for their visual appeal and distinct flavours. Asian spices, like ginger and turmeric, are popular for their health benefits, as are fermented additives like kimchi and miso, or vegan alternatives like tofu and soy. Stress-Relieving Adaptogens herbs such as Ginseng and Ginkgo Biloba are also being experimented with in baking  and ice cream formulations. 

These trends showcase a global appreciation for diverse flavours and health-conscious choices in baking and ice cream making.

Participating at THAIFEX – HOREC Asia is strategic

Ms. Suphajee Suthumpun, Group CEO of Dusit Thani Company Public Limited, shares her enthusiasm for the event as the company will showcase products from Dusit Foods, which include baked goods and ice cream that are distributed internationally. “Joining THAIFEX – HOREC Asia in 2024 is a pivotal move for Dusit International. Our participation not only showcases our diverse expertise in the hospitality sector but also opens doors for new strategic partnerships and market expansion,” she comments.

THAIFEX – HOREC Asia stands as a beacon of progress and innovation in the culinary world. The participation of global giants and insights from industry leaders like Ms. Suthumpun and Chef Rarongkum underscore the dynamic nature of the evolving food sector. As the industry looks forward, the event continues to be a pivotal platform for showcasing the fusion of technology, innovation, and culinary artistry.


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